Case Study
You don't know me
Eva Shaw
Eva Shaw collaborated with Collabhouse to promote her tracks "Secret," "100%," and "You Don't Know Me" using a waterfall release strategy. Through Collabhouse’s network, TikTok creators were enlisted to amplify reach and engagement.
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You don't know me
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https://dl.dropbox.com/scl/fi/mghzpbp3kcf67a4794a1z/Eva-Shaw-You-Don-t-Know-Me.wav?rlkey=vj7n4pfqg4gdsfn249qdrkdkr&st=voxdahm5&dl=0
Result
The campaign achieved significant reach with over 5 million users exposed to the track, generating 150K+ streams and 300+ new TikTok video creations featuring the official sound.
Streams
150K
320%
Engagement
5.1M
200%
Video Creations
300+
110%
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Approach
The strategy involved pairing Eva Shaw's tracks with TikTok influencers, releasing the songs on all major platforms, and launching two phases of influencer campaigns. This ensured steady engagement and extended the campaign's reach to new territories post-release.
