Case Study
I Don't Mind
Sem Jacobs
To promote “I Don’t Mind” and generate social buzz, Sem Jacobs teamed up with Collabhouse for a fast-paced TikTok campaign. Leveraging the campaign feature, six Dutch creators delivered authentic, high-impact content that boosted organic reach.
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Result
The campaign drove over 4.2M impressions on TikTok and resulted in 90 creative UGC videos. The track reached 295K Spotify streams (including activity beyond the TikTok campaign), fueling strong social engagement.
Streams
295K*
40%
Engagement
4.2M
900%
Video Creations
90
220%
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Approach
We activated six Dutch TikTok creators through an open briefing, giving them creative freedom to make content in their own style. This sparked a snowball effect — as their videos gained traction, fans and other users began creating their own, driving massive organic reach.
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