Case Study
DRAG ME DOWN
Breathe Carolina
The Breathe Carolina campaign was a unique and engaging project for Collabhouse. Tasked with promoting their distinct mix of Pop, Electro, and Indie Dance, we crafted a strategy that blended high-energy, sports-inspired visuals with a personal touch. Our goal was to amplify Breathe Carolina’s reach while connecting with fans on a deeper level.
.svg)
Result
The campaign achieved over 4.1M+ reach, 1.6M streams, and 2.5K+ creations on TikTok. Through influencer content and user-generated creations, we successfully engaged fans, amplified exposure, and delivered impressive results across key metrics.
Streams
1.6M
450%
Engagement
4.1M
250%
Video Creations
2.5K
290%
.svg)
.svg)
Approach
We launched with the release of their lead single, "Drag Me Down," embracing an extreme sports theme that resonated well with their fanbase. For the follow-up, we encouraged users to share personal reflections, asking them what they'd tell their younger selves, creating an emotional connection with the audience. Finally, we boosted engagement through targeted ads as their EP went live, driving visibility.
%201.png)
