Case Study
Lick It
BEAUZ
The campaign for BEAUZ’s ‘Lick It’ showcases how targeted influencer partnerships on TikTok’s "ravetok" scene can turn a track into a viral sensation, expanding its reach from niche to mainstream audiences.
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Lick It
https://dl.dropbox.com/scl/fi/h2fx4p149murqaji0qgou/BEAUZ-Lick-It.wav?rlkey=plbwzzqsbfz3yw315d49vhou3&st=acpvpjh2&dl=0
Result
Starting within the rave community, the trend quickly expanded beyond its initial audience. ‘Lick It’ gained traction with “ravetok” fans and successfully resonated with a larger social media audience, propelling the track to new levels of popularity.
Streams
5.7M
+300%
Engagement
53M
+750%
Video Creations
73K
+650%
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Approach
Collabhouse partnered with niche rave influencers on TikTok’s "ravetok" scene to spark a trend, introducing a simple, energetic dance for ‘Lick It’ that was easy for others to join and share.
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