Case Study
Hypnotic
Luke Alexander
To promote his track Hypnotic, Luke Alexander joined forces with Collabhouse for a high-speed TikTok campaign. Using the Collabhouse platform, a curated group of Dutch creators was matched to bring the track to new audiences.
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Result
The TikTok campaign for Hypnotic generated over 460K impressions. Five handpicked creators, all deeply passionate about music and active in the scene, delivered authentic content that amplified the track’s reach and fueled strong social buzz.
Streams
12K
+30%
Engagement
460K
+150%
Video Creations
25
+65%
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Approach
We activated five music creators through an open briefing, giving them creative freedom to make content in their own style. This approach ensured authentic storytelling and high engagement, with each creator seamlessly integrating Hypnotic into their feed to resonate with their audience.
