Case Study
Summer On Me
Oliver Sullivan
Oliver Sullivan collaborated with Collabhouse to launch his new tracks, “Summer on Me”. Leveraging the power of the new campaign feature, this campaign paired him with a variety of content creators to engage new audiences on TikTok and boost the tracks’ visibility.
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Result
The campaign generated widespread visibility and significant streaming growth, rapidly boosting Oliver’s tracks on both social media and streaming platforms within a short timeframe.
Streams
250K
80%
Engagement
2.5M
150%
Video Creations
100+
60%
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Approach
To ensure a successful launch, Collabhouse activated a network of content creators to produce TikTok videos featuring Oliver’s tracks. This content generated buzz and encouraged organic sharing, widening the reach further. Simultaneously, the tracks were placed on carefully selected Spotify playlists, driving streams and engagement on streaming platforms.
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