Case Study
Loop
Mia Nicolai
Mia Nicolai teamed up with Collabhouse to launch her track "Loop," leveraging TikTok creators and Spotify playlists to maximize reach and engagement across platforms. This case showcases Collabhouse’s role in driving the track’s success.
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Result
The campaign achieved substantial reach and generated significant additional streams across platforms. Running for four weeks, the campaign effectively maximized visibility and engagement through strategic video content on TikTok and beyond.
Streams
200K
200
Engagement
5.4M
645
Video Creations
200+
150
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Approach
Collabhouse's approach combined TikTok creator partnerships and Spotify playlist placements to maximize visibility for "Loop," creating an impactful multi-platform launch that drove engagement and streams.
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