Case Study
Home
Kitty Mack
Our campaign for Kitty Mack’s single Home successfully amplified reach and engagement by tapping into the relatable themes of “Home” and “Heartbreak,” driving buzz and boosting streams globally.
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Home
https://dl.dropbox.com/scl/fi/aagkmvht02i1oqd44nqsr/spotifydown.com-Home.mp3?rlkey=ctnvec17tfzq5fo386kcdzcsr&st=72pizgcf&dl=0
Result
The campaign achieved over 4 million views, 200K+ interactions, and 2K TikTok creations, along with playlist placements reaching 500K+ listeners, boosting social buzz and streams significantly.
Streams
30K
25%
Engagement
4M
300%
Video Creations
2K
120%
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Approach
We engaged Norwegian influencers to emphasize “Home” and a global audience around “Heartbreak” through TikTok, driving emotional connections and viral content to amplify Kitty Mack’s reach.
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