How to Promote Your Music in 2023: The Ultimate Beginner's Guide
October 26, 2023
High Quality Music
The foundation of good music promotion is having high quality songs and recordings. Spend time honing your craft and developing a unique sound. Get feedback from objective listeners before releasing music publicly.
Record in a professional studio with an experienced producer/engineer if possible
Take time to write and arrange compelling songs
Learn music production techniques like EQ, compression, panning
Hire mixing/mastering engineers to polish recordings
Be objective when evaluating your music
Creating a cohesive brand builds fan engagement and loyalty. This goes beyond just your music to encompass your image, style, personality, and story.
Visual branding: Consider visual elements like your logo, color palette, fonts, and merch designs. Create striking visual assets that express your vibe.
Musical identity: Let your musical style, influences, and sound shine through consistently across releases and projects.
Personality: Showcase your unique personality and interests beyond music. Let fans get to know the real you.
Storytelling: Share your origin story, creative process, struggles and triumphs. Build an emotional connection.
Hire designers to craft professional logos, merch, websites, marketing materials (unless you can do it yourself of course)
Maintain consistent branding and style across platforms
Express your authentic self online and in interviews
Share personal anecdotes, memories, and goals with fans
Partner with a skilled photographer to convey your image
Collaborate with visual artists and videographers to expand your creative vision
Having cohesive branding that fans can recognize and identify with will strengthen their emotional connection and investment in your career.
A professional press kit with bio, photos, logos, releases, and contacts helps get the attention of music media, bloggers, venues, and industry pros.
Write engaging, descriptive bios highlighting your style, achievements, personality
Include high-res photos showing you performing, creative shots, etc.
Have multiple logo variations - color/black & white; small/large
List discography, press quotes, awards, chart placements
Provide booking/contact info for press and professionals
Earning press coverage raises your profile and credibility. Seek opportunities with music blogs, local news outlets, culture websites, industry magazines, radio, TV, podcasts.
Research media outlets and tailor pitches specifically for each
Craft engaging, targeted press releases with multimedia
Time announcements and releases for maximum exposure
Send personalized follow-ups if no initial response
Build relationships with journalists and editors
"Public relations is critical for amplifying your message." - Lucia Mudri, Collabhouse
"Don't blanket blast every media contact. Customize each pitch." - Bas Zuidwijk, Collabhouse
A polished website hub offers content like bio, photos, releases, videos, events, merch store, and mailing list sign-up.
Register a clean, memorable domain name
Use striking visuals and branding throughout
Make navigation simple and calls-to-action clear
Optimize site speed and mobile responsiveness
Update content frequently
Email newsletters and updates convert fans and drive sales better than social media. Offer exclusive content to subscribers as incentive. Services like MailChimp, Constant Contact, or ConvertKit can help you with that.
Offer giveaways, exclusive content, pre-sales, etc. for subscribers
Segment lists by demographics, interests, activity
Personalize subject lines and content
A/B test different calls to action, layouts, content
Promoting music across all major platforms expands reach. Post multimedia content daily/weekly and engage with followers.
Facebook - Great for photos, videos, events, Live, groups
Instagram - Visual lifestyle content. Use Stories and Reels
Twitter - Share commentary, news, conversations
TikTok - Trending short videos. Use and remix viral sounds, and promote your own music
YouTube - Official music videos, behind the scenes, vlogs. Repost your Reels and TikTok videos as Shorts
Post high-quality photos, interesting videos, Stories
Engage consistently with comments and messages
Use relevant hashtags and location tags
Collaborate with influencers in your niche
Advertise strategically with paid boosts
Analyze data and refine approaches over time
Unique merch like t-shirts, hoodies, hats, posters, jewelry, and more offers additional revenue streams and strengthens your brand identity.
Sell merch at shows, online store, third party platforms
Offer limited edition items or special packages
Integrate branding into designs and products
Use quality manufacturing and materials
Creative music videos drive streaming numbers and social engagement. Work with talented directors and cinematographers within your budget. For DIY and in-between releases, creating short videos optimized for platforms like Instagram, TikTok, and YouTube Shorts is more affordable.
Film in visually interesting locations related to the song
Get creative with lighting, locations, and camera angles
Develop unique concepts beyond just performance footage
Drop surprise lyric videos before official release
Promote videos heavily upon launch across all platforms
Film short 9:16 vertical videos on your phone to share on social
Post behind-the-scenes vlogs and clips to give fans a peek
Save full music videos for singles you want to highlight
Performing live is essential for building audiences and selling music/merch. Reach fans directly and create memorable experiences.
Play strategic venues that match your crowd size and genre
Support tours for artists with shared fanbases
Plan local mini-tours with overlapping date ranges
Collaborate with other acts for special shows
Document shows with pro-shot photos, videos, recordings
Advertise shows heavily on all platforms
Major services like Spotify, Apple Music, Amazon Music, YouTube Music, Pandora, SoundCloud, TikTok and more comprise most listening now. Optimize your presence by providing assets like bio, photos, marketing plans. Pitch curated playlists aligned with your music style.
Claim official artist profiles on all major platforms
Share new releases across your social channels
Ask fans to add songs to personal playlists
Collaborate with playlist curators and submit music
Analyze streaming analytics data regularly
Getting songs added to popular Spotify and Apple Music playlists supercharges discovery and streams. Study relevant mood/genre lists and pitch professionally.
Target playlists that fit your sound with data-driven pitching
Build relationships with influential curators
Provide compelling pitches showing playlist/artist alignment
Time pitches and releases to match playlist schedules
Ensure high-quality recordings and metadata
Making connections within the industry and fan community strengthens your ecosystem of support and opportunities. Attend concerts, festivals, industry events. Follow up.
Talk to fans after shows, engage with comments online
Share support and collaborate with fellow musicians
Meet venue owners, bloggers, radio DJs, press
Attend industry conferences and networking events
Collect email contacts and connect on social media
Working creatively with other artists exposes you to new audiences while learning new skills. Collaborate both online and in-person.
Feature/co-write songs with artists in related genres
Join multi-artist tours and festival lineups
Film videos featuring special collaborators
Co-promote content and events across social channels
Cross-promote merch at shows and online stores
Use Collabhouse to get your songs onto 50+ streaming platforms, stores, and services. This maximizes potential listeners and availability.
Upload your tracks and leverage Collabhouse to distribute
Provide high quality audio files, artwork and metadata
Request a pre-save link and promote it on social media
Claim your official artist profiles on streaming services
Add the tracks to your artist profiles before wide release
Monitor analytics to identify top streaming sources
Collabhouse makes it easy and affordable to distribute your music widely so more fans can listen on their preferred platforms.
Terrestrial/traditional radio airplay remains influential despite streaming's rise. Hire professional radio promoters or work directly with local DJs/stations.
Send new releases to radio programmers well in advance
Ask local or college radio DJs to spin your songs
Book interviews on niche radio shows
Organize station visits when you're touring nearby
Analyzing streaming, sales, and social metrics identifies what's working and where improvements are needed. Refine based on concrete data.
Sales revenue – Collabhouse Music Library, merch, downloads
Streams by song and source
Audience demographics - age, gender, location
Listener retention rate
Social media followers, engagement rate
Email clickthrough and conversion rates
Use analytics platforms like Spotify for Artists and Collabhouse’s own dashboard
Study data from distributors and mailing services
A/B test merch designs, marketing messages
Correlate activities to spikes and dips in metrics
Sponsorships & Endorsements
Partnerships with relevant brands offer exposure, equipment, cash, cross-promotion, and more. Approach sympathetic companies you authentically use and align with. Even micro-influencers with engaged niche audiences can attract sponsors.
Compile stats showing your audience size and demographics
Highlight successful collaborations and campaigns
Offer custom creative ideas tailored to partner brands
Start small by bartering equipment/services for promotion
Small paid boosts help reach wider audiences amidst crowded social feeds. Experiment with budget-friendly promotions on Facebook, Instagram, YouTube, Spotify and more. Target specific demographics, interests, and behaviors.
Promote content launches, events, merchandise
Test conversion-optimized ads to mailing lists
Retarget people who viewed your content or webpage
Track impressions, clicks, conversions to gauge ROI
32% of consumers find new music through social media. Use Collabhouse's Collab Market to connect with influencers and reach new audiences.
Vet influencers to ensure their content and audience aligns with your music
Prioritize influencers with highly engaged followers in your target demographic
Negotiate deals based on audience size and campaign type
Set clear expectations for post types, tags, captions, visuals
Analyze streaming metrics to quantify campaign impact
Strategically leveraging influencer marketing through Collabhouse's Collab Market can expand your reach and expose your music to new targeted audiences.
NFTs present new fan engagement opportunities. Create royalty-split music NFTs easily with Collabhouse.
Promote your NFT drops heavily on social media leading up to release
Offer giveaways or special perks for early buyers
Engage niche crypto/NFT communities and influencers
Incentivize existing fans to become NFT holders
Consider limited edition releases with scarcity
Add utility by offering livestream access, merch, etc.
Strategically marketing your music NFTs helps drive interest, sales, and royalties from invested fans.
Licensing your music for TV, film, ads, games and more provides royalties and new exposure. Use Collabhouse to access sync licensing deals.
Create instrumental mixes of your tracks specifically for licensing
Write music in popular styles and moods for increased brief alignment
Research current trends in licensing to inform your production approach
Promote your sync placements on social media after they air
Join music licensing societies like ASCAP and BMI to collect public performance royalties
Consult with Collabhouse's team to refine your licensing strategy
Taking a strategic approach to production and promotion will help maximize your sync licensing opportunities and income through Collabhouse.
So there you have it - a comprehensive roadmap of strategies and tactics to expand your audience and build a sustainable music career in today's digital landscape. While it requires consistent effort across many fronts, each small step compounds. With laser focus, creativity, and patience, you can go from unknown artist to engaged fanbase. The future of the music industry is yours for the taking.